The Certificate IV in Marketing introduces basic marketing concepts while developing a sound basis in professional business areas such as law, networking and consumer behaviour.

This qualification gives a solid foundation of the marketing process, and its tremendous impact on the daily lives of consumers, and explores the evaluation of marketing opportunities and trends in a practical and contemporary fashion.

The Certificate IV in Marketing projects a broader understanding of the ways in which product, price, promotion and distribution strategies can best be utilised. As a result, you are able to effectively achieve a definite knowledge and skill set within the general marketing and business environment, plus you can specialise in direct marketing, public relations or international marketing areas.

How Will You Benefit
The Certificate IV in Marketing may focus upon:

Customer Service Strategies
Marketing Communications
Leadership, Communications and Presentation Skills
Teamwork and Networking Techniques
Market Research and Development
Market Growth Areas and Opportunities
Product Launches and Promotional Activities
Time Management
Project Management
Occupational Health and Safety

Career Prospects
Careers may vary across different industry sectors, however possible job roles on completion of the Certificate IV in Marketing include Direct Marketing Officer, Market Research Assistant, Marketing Coordinator, Marketing Officer or Public Relations Officer.